Scene On The Net

Instant search and the lessons for lovers of PR

By Max Brockbank

Filed under: Clients,Google,Page authority,SEO
Page updated 5:26 pm: June 4, 2010

The mantra of the SEO professional used to be: “give me your site and I’ll get it moving in the right direction in four to six weeks.” That was how long it used to take to get new pages showing up in the SERPs.

Of course all good SEOs knew that about two weeks was the real best guess on a site rhinocort with some authority but when you got things moving four weeks earlier than promised, it certainly did no harm to the reputation.

And when a site was firmly establised — after about six weeks — as long as you published often enough, you knew you’d get the robots back within a few hours of any change to the site.

But it’s all different now. Thanks to microblogging and the rise of social media like Twitter, Wellbutrin SR Online instant search — with results sometimes as recent as 30 seconds — is a fact of life.

Just today, as part of an experiment, I posted some stuff and nonsense on my personal blog — Let’s Talk About Me — and set up a Google search for the headline to refresh once a minute.

Just 14 refreshes later, “All the good addresses have already gone” was there at position 1. Even “All the good addresses” was at p4.

This is not to show how great a copywriter I am, or even how eagerly awaited my post was. The point is that even a rarely-updated blog like mine can appear in the SERPs less than a quarter of an hour after publication. Opinion levitra Google’s army of spiders is very busy indeed.

This has implications for backlinking campaigns which Buy Propecia Online Pharmacy No Prescription Needed are largely based on a steady stream of blog posts, zine articles and the like. The complaint from clients is that these posts are worthless because they don’t have any Page Rank. Levitra venta Butif a new blog post can top the SERPs 14 minutes after publication, by implication it already has some value.

I find it hard to conceal my true feelings about PR: even Google wish they’d never nurtured this troubled child.

PR — or at least what everyone calls PR — is meaningless. It’s as if you read the football scores from six Mondays ago and are now convinced that that team rankings must still be the same today.

“Published” PR, which the vast majority of people fixate on, is “published” every three months or so as a snapshot of how much “authority” a page has. In past years, the interval was often much, much longer. Today, with Google’s public pronouncements of the “death” of PR — they don’t even show it in their toolbar Buy Amoxil Online Pharmacy No Prescription Needed any more — who knows how often it will be updated from here on in?

PR was always a shorthand measure of a page’s worth, but if it was ever the true yardstick, how come searches regulalrly show pages with lower or even no PR higher in the SERPs than big-PR sites? These days it’s a little more complicated, and people wanting to know the true  value of a page must dig a little deeper. Levitra efectos secundarios

Simply put, pages with more authority fare better in the SERPs than those with less. Potenzmittel viagra Authority comes from a number of factors, including trustworthiness. That means pages from trustworthy sites are worth more (at birth) than pages from sites with “issues”.

Therefore a new page on bbc.co.uk is worth more than a two-month old post on an obscure blog. This simple truth still seems to confuse the ill-informed majority — often residing at decision-making level — who still fret and worry that because a page has no PR it has no value.

I’m currently investigating ways of actually demonstrating value in a page long before its PR is “published”. I’ll keep you posted.


Tags for this post: , , , , , ,

Pressing Concerns

By Max Brockbank

Filed under: Clients,LinkedIn,Scene News,Technology
Page updated 4:47 pm: July 2, 2009

We’ve been doing some work for up and coming London digital search agency Absorb, on designs for a new web site using good old WordPress, the platform on which this very site is based. Levitra venta

WordPress is now in Buy Levitra Online version 2.8 and going strong. It’s Online Pharmacy No Prescription Needed trusted by many big names including the BBC, Ford Motors, TIME magazine and even LastMinute.com, the online travel site which will forever be linked with the dot.com boom of the late 90s.

We’re also moving the Association of American Correspondents in London‘s theAACL.co.uk web site to WordPress, giving them a flexible platform to promote a more interactive community. Potenzmittel viagra The AACL’s current President, Karla Adam, a London bureau chief with The Washington Post emailed us to say: “Looks good! Much fresher, cleaner. Looking forward to going live soon.”

While WordPress is not the answer to everything, it is possible to get it up and running quickly and cheaply using one of the many blogging packages offered by reputable hosting companies such as the UK-based 34sp.com, which offers a built-in installer to minimize the effort required Levitra efectos secundarios to get started in the first place. Opinion levitra

There’s plenty more about WordPress at the Buy suprax WordPress site, and links to lots of free plug-ins, themes and ideas for blogging success.


Tags for this post: , , , , , , , , , , , , , , , , , , ,

When is a backlink not a backlink?

By Max Brockbank

Filed under: Clients,SEO
Page updated 9:53 am: March 1, 2009

Almost everyone agrees that backinks are the BIGGEST factor in getting your site high up Googles’ front page: that is, loads of quality links to your site from important, relevant sites.

But what EXACTLY makes a quality backlink in the eyes of Google is hard to determine. If you use Google’s own Webmaster Tools you’ll find a list of backlinks AND a list of sites linking to yours (Pages with External Links) , and while the latter may be full of URLs, it almost certainly won’t match the former. Levitra venta

So why the difference Levitra efectos secundarios ? That’s the $64,000 question. Only Google knows for sure. Which is a pity because backlinks do seem to be the really big factor in getting to the top.

It used to be thought that published PR of the referrer — commonly known as PR — was a key factor (it had to be PR4 or greater); however, this no longer seems to be the case and sites with PR of 3 and below Buy Flagyl ER Online Pharmacy No Prescription Needed frequently show up.

We’ve worked on many sites where there is a big gap between “backlinks” and “sites linking”, and one connection seems to be forming Buy zestril — pages counted as “backlinks” get more than 100 visitors a day. Opinion levitra

It would be stonishing if this was the only reason for the difference, but it must be at least one factor.

So, in five easy steps, here’s how to recognise a quality back link.

  • It’s relevant to your page theme
    if you run a pet store web site, a link from a local koi carp society would be relevant, a link from the local exhaust fitters would be less so.
  • It’s voluntary
    In 2007, Google started filtering out “paid-for” links schemes (although most paid directories seem to have escaped, especially where the payment is seen as a “research fee”)
  • It’s one of less than 10 links from that page
    This is why having your site on a links page is bad news for any backlink; it dilutes the power
  • It’s not reciprocal
    I’ll scratch your back if you scratch mine (at least in backlink terms) seems to cancel out the strength of any link. Potenzmittel viagra The favored method today is three-way linking, but be prepared for that to fail anytime soon.

AND


Tags for this post: , , , , , , , , , , , , , , , , , ,

How we let a customer lead the way

By Max Brockbank

Filed under: Clients,General,LinkedIn,SEO
Page updated 11:14 pm: February 10, 2009

It’s early days for the new Scene on the Net. The sad fact is that we’re not getting the level of spidering by the search engines we’d like.

The major reason for this is that the old Scene wasn’t really updated very much: we said what we needed to say and got on with making great web sites. Levitra venta As a result, the search engines had no need  to check us over all that often because they believed that we obviously had nothing new to say.

These days, Scene is much more a platform for information, discussion and community (and the odd pitch to build you a website at a jolly nice price). That means we have included more ways to update the site, including blogging and microblogging.

We’ve been shown the way Buy Orlistat Online Pharmacy No Prescription Needed by the masterminds behind CasinoUpdate.co.uk, a site we developed for an independent casino news organisation. The good people of CUUK set out to make their web site interesting and regular, so from the very beginning they posted news items at least TWICE a day.

After just three months, CUUK found their pages were being indexed every 20 minutes or so, with stories appearing at similar intervals. Opinion levitra That has contributed to CUUK becoming a trusted news source with a regular following inside and outside of the gambling industry, not to mention good search engine rankings, impressive PR Potenzmittel viagra and a popularity among advertisers.

To be honest, I’m not sure we partners at Sceneonthe.net Buy aldactone have the time — or the imagination — to post something original and interesting every WEEK, let alone twice Levitra efectos secundarios a day. Buy Levaquin Online We’ll see.

But we do hope that we can be interesting some times. We’ll try, as often as we can.


Tags for this post: , , , , , , , , , , , , , , , , , , , ,

Knowing when to keep quiet

By Max Brockbank

Filed under: Clients,Scene News,SEO,Services
Page updated 12:10 pm: February 7, 2009

We’ve just finished work on a small new site for a client who would rather not be named.

There are many reasons why a client may not wish their website to be “high profile”, from the private and personal nature of its contents to not being directly or indirectly linked to another site or even an individual.

At Scene, we have helped many clients to take the discreet route with otherwise legal, honest and ethical websites. It partly explains why our client list is not represented completely by our on-site portfolio.

We’re happy to take on other similar operations in a sensitive way and as a result we’ve developed some expertise in using SEO to promote discreet sites in the best possible way.

Even “hush, hush” sites get to appear in Google.


Tags for this post: , , , ,

Even we make mistakes

By Max Brockbank

Filed under: Clients,Hosting,Scene News
Page updated 10:43 am: February 3, 2009

Just before Christmas we received calls from several clients asking if there was a “problem” with their websites, because they could not access them. This was pretty widespread; not the usual “server down for upgrade” sort of thing.

At Scene, we don’t do hosting. Hosting is cheap and widely available. Hosting requires constant supervision and good hardware support staff, on hand, at all times. We couldn’t give the level of service required at a reasonable price, so we farm out our hosting to dedicated hosting companies. It’s a method which has worked well in the past and we have used several hosting companies to spread the load — and the risk.

But just before Christmas a gaping hole appeared in this strategy when one of these companies — PagesGarden.com — seems finally to  have fallen foul of the Global Credit Crunch.

Once aware of the immediate problem we were on to it quickly, and using back-ups and archived versions of websites, all our clients were back on line before the crackers were pulled on Christmas Day.

There were one or two loose ends. One client had registered with Pages Garden independently and had accepted a free domain name deal. That meant that along with his website, he also lost control of his URL. It’s taken some detective work to find the company for whom Pages Garden was a domain reseller, but on Tuesday we were finally able to reunite our client with his cherished domain. In the meantime we have arranged an alternative “.co.uk” domain to back up his “.com”.

In another case, the disappearance of their site has prompted one client to ask for a make-over of their site, which we’ll be undertaking soon.

And the whole catastrophe has given us the chance to beef up and ring-fence the back-up and archive procedures on all our clients’ sites.

We have also again considered directly hosting sites but a cost/benefit analysis shows it’s still better to farm out that side of the business. We now exclusively use UK-based hosts with a good track record and clear evidence of their stability in these straightened times.

While we cannot guarantee never to have a similar experience, we are now better placed to deal with it, if — or when — it happens again.

It all goes to prove that every cloud has a silver lining.


» Scene, not herd

©2017 Scene on the Net — Powered by WordPress