Scene On The Net

The hidden truth about Accessibility

By Max Brockbank

Filed under: JustWebContent.com,SEO
Page updated 8:27 am: March 23, 2009

Since 2005, European legislation has required EU websites to take reasonable steps to improve disability rights access.

A common myth about Opinion levitra Accessibility is that it caters to an insignificant minority. According to the RNIB, Tesco.com gained £13 MILLION a year in new business by making its site accessible site. Levitra efectos secundarios

While it may be great to get more business like Tesco.com, the real Buy Viagra Soft Tabs Online truth about accessibility is much more subtle — and valuable.

Right now there is one class of “blind” web users who have TRILLIONS of dollars at their disposal and can influence entire societies. They will never “see” the elegant roll-over navigations and have Buy Buy mobic online Wellbutrin SR Online Pharmacy No Prescription Needed no interest in colour combinations. And they’re not in the slightest bit w orried about flashy animations Levitra venta or clever scripting. Potenzmittel viagra

They are the Search Engines — Google, Yahoo, Windows Live! and Ask, to name just four.

The unspoken truth about Accessibility is that it is perfect for SEO. All the “best practice” techniques aimed at making the Internet experience good for people who cannot see hold doubly true for the Search Engine Spiders.

An example of this is related by spoonfed.co.uk, a London listings website which discovered that content it syndicated to other websites appeared in Google HOURS before the same stories featured on their own pages. Quite simply, the syndicated sites were using more Accessible designs.

How you can use CSS to improve Accessibility AND Content is the subject of my next post.


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A blast from the past for SEO

By Max Brockbank

Filed under: JustWebContent.com,Scene News,SEO
Page updated 11:23 am: February 10, 2009

One of the casualties of the Big Buy Revia Online Pharmacy No Prescription Needed Crash just before Christmas was JustWebContent.com, a blog I ran on good content for websites. Levitra venta Opinion levitra Levitra efectos secundarios Potenzmittel viagra

JWC was set up in mid 2007 as a blatant exercise in self publicity and good generic diflucan SEO, but after other work took priority in early 2008 it fell dormant with few updates.

But JWC was more than just a blog: there were tools including keyword density counters, character converters and readability engines, Buy fempro online the latter appearing in Google’s top five for the keywords “readability analyser” Buy Viagra Super Active+ Online right up to its sudden disappearance and a few weeks beyond.

The intention is to ressurect JWC as part of the Scene on the Net blog, including the popular tools.

Watch this space


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