Scene On The Net

Pressing Concerns

By Max Brockbank

Filed under: Clients,LinkedIn,Scene News,Technology
Page updated 4:47 pm: July 2, 2009

We’ve been doing some work for up and coming London digital search agency Absorb, on designs for a new web site using good old WordPress, the platform on which this very site is based. Levitra venta

WordPress is now in Buy Levitra Online version 2.8 and going strong. It’s Online Pharmacy No Prescription Needed trusted by many big names including the BBC, Ford Motors, TIME magazine and even LastMinute.com, the online travel site which will forever be linked with the dot.com boom of the late 90s.

We’re also moving the Association of American Correspondents in London‘s theAACL.co.uk web site to WordPress, giving them a flexible platform to promote a more interactive community. Potenzmittel viagra The AACL’s current President, Karla Adam, a London bureau chief with The Washington Post emailed us to say: “Looks good! Much fresher, cleaner. Looking forward to going live soon.”

While WordPress is not the answer to everything, it is possible to get it up and running quickly and cheaply using one of the many blogging packages offered by reputable hosting companies such as the UK-based 34sp.com, which offers a built-in installer to minimize the effort required Levitra efectos secundarios to get started in the first place. Opinion levitra

There’s plenty more about WordPress at the Buy suprax WordPress site, and links to lots of free plug-ins, themes and ideas for blogging success.


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Four cool aps to Twitter with

By Max Brockbank

Filed under: General,LinkedIn,SEO,Technology
Page updated 12:07 am: February 28, 2009

Micro blogging is big news, and Twitter is the name of the game. Here are four simple ways to play.

TweetDeck

Based on on Adobe’s Air platform, TweetDeck splits up your Tweets into handy customisable columns: All Updates, Replies and Direct Messages. But it goes further by providing filtering to separate the wheat from the goats. There are many other goodies, but they don’t get in the way. The in-built Tweet “growth predictor” is something to keep an eye on.

Best Feature: fine-toothed filtering

Download From: www.tweetdeck.com/beta/

TwitterFox

This is an Add-On for Firefox which you soon won’t want to be without. It sits quietly in the status bar and checks every few minutes for updates. These can be set to pop up as they arrive, meaning that you never need to explore further, but if you’re away from your keyboard and the Tweets mount up, you can click on the icon and see all the latest entries.

Best Feature: Multiple Twitter accounts accessed in the wink of an eye.

Download From: TwitterFox@Firefox Add-ons

TwitterBerry

The essential Tweet tool for the Blackberry, allows you Opinion levitra to keep in touch with those you follow without using the browser. And the cool text entry means you can Tweet anywhere you have network access. Levitra efectos secundarios

Best Feature: Access your friends’ Tweets in two clicks on the 9.32 from Lewisham

Download From: Buy endep Brand Cialis Online Pharmacy No Prescription Needed title=”Go to Twitterberry page at Orangatame” href=”http://www.orangatame.com/products/twitterberry/”>orangatame.com

Digsby Clomid Online Tweet Icon

One of the best features of multiple IM client Digsby, is the ability to connect to social networks such as Facebook, Google Talk and Twitter — which puts it streets ahead of its rivals. Levitra venta Potenzmittel viagra

Best Feature: Like TwitterFox, it also allows you to run multiple Twitter accounts.

Download From: digsby.com


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Searching for a silver lining to the cloud

By Max Brockbank

Filed under: General,LinkedIn,SEO,Services
Page updated 6:01 pm: February 17, 2009

It’s not a good time, is it Levitra efectos secundarios ? Not bread queues and soup kitchens, to be sure, but it is very hard to be optimistic. Opinion levitra

Still. it is said that every cloud has a silver lining it seems and for SEO it may be that people are seeing Organic Search¬† in a new light. Compared to other forms of online marketing, SEO is seen as a cheap, effective way of getting the message across. According to recruiters we’ve spoken to recently (and others with less of an axe to grind) demand for good SEO professionals is on the increase. Hooray for our side!

But the Lasix Online loser in this may well be Pay Per Click advertising (not that we expect Google to throw in the towel any time soon). As cheap as a well-run PPC campaign may be, some website managers look at the number of clicks which DON’T end in a sale and think of it as wasted money.

What is only partly appreciated is the link between effective SEO and PPC. In essence, web users are more likely to click on a PPC link order cheap pharmacy — or indeed any brand-related link — if they associate it with good organic search results. Potenzmittel viagra

This is because SEO is as much about “Reputation Management” Buy Doxycycline Online Pharmacy No Prescription Needed as it is about anything else. Levitra venta That includes quality backlinks — everyone wants to link to the “world’s favourite hyzaar website”.

In other words, sites that give good attention to organic search can expect other benefits too.

It’s right that SEO is getting more attention, it simply makes sense. But treat it as a FOUNDATION of your whole SEM effort, not all of it.


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Google News is good news for SEO

By Max Brockbank

Filed under: General,LinkedIn,SEO
Page updated 9:44 am: February 11, 2009

When people think of SEO, the name that inevitably comes to mind is Google.

Around three-quarters of the world’s search traffic comes through Google and many people have it as their home page. Getting your site high Buy Orlistat Online Pharmacy on Google’s index is important, and every SEO professional claims they are best Flagyl ER Online at improving your Search Engine Results Pages (SERPs) score.

But there is an alternative “search engine” with just as much clout as Google and which is probably more widely seen.

Google News is a regularly updated index of top stories from news sites across the Internet. Google News is still Google, but getting Buy Viagra Soft Tabs Online Pharmacy No Prescription Needed your s ite indexed by Levitra efectos secundarios it is a much trickier prospect than ordinary search. Nevertheless, if you’re producing “news”-type items on a regular basis, it’s worth a try.

Succeed and you’ll find yourself listed on XML feeds used by some of the planet’s most-visited websites via plugins for popular CMS platforms Buy zofran online such as Google News for WordPress, or Google’s own targeted feed APIs. Potenzmittel viagra

So how do you get in? Google’s official rules for inclusion are …

  • Sites that have news content that is original to the site
  • Sites which do not solely promote their own activities
  • Sites which are written and maintained by a clear organization, one that has multiple writers and editors

Most candidates fail on that last requirement since many news blogs are one-man (or woman) bands. But if you can turn your blog into a “community of newshounds” there is hope. Levitra venta

Having said all this, a quick trawl through Google News throws up all sorts of sites which seemingly flout these rules. Opinion levitra

Once again, the mystery of Google is preserved.


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How we let a customer lead the way

By Max Brockbank

Filed under: Clients,General,LinkedIn,SEO
Page updated 11:14 pm: February 10, 2009

It’s early days for the new Scene on the Net. The sad fact is that we’re not getting the level of spidering by the search engines we’d like.

The major reason for this is that the old Scene wasn’t really updated very much: we said what we needed to say and got on with making great web sites. Levitra venta As a result, the search engines had no need¬† to check us over all that often because they believed that we obviously had nothing new to say.

These days, Scene is much more a platform for information, discussion and community (and the odd pitch to build you a website at a jolly nice price). That means we have included more ways to update the site, including blogging and microblogging.

We’ve been shown the way Buy Orlistat Online Pharmacy No Prescription Needed by the masterminds behind CasinoUpdate.co.uk, a site we developed for an independent casino news organisation. The good people of CUUK set out to make their web site interesting and regular, so from the very beginning they posted news items at least TWICE a day.

After just three months, CUUK found their pages were being indexed every 20 minutes or so, with stories appearing at similar intervals. Opinion levitra That has contributed to CUUK becoming a trusted news source with a regular following inside and outside of the gambling industry, not to mention good search engine rankings, impressive PR Potenzmittel viagra and a popularity among advertisers.

To be honest, I’m not sure we partners at Sceneonthe.net Buy aldactone have the time — or the imagination — to post something original and interesting every WEEK, let alone twice Levitra efectos secundarios a day. Buy Levaquin Online We’ll see.

But we do hope that we can be interesting some times. We’ll try, as often as we can.


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