It’s early days for the new Scene on the Net. The sad fact is that we’re not getting the level of spidering by the search engines we’d like.
The major reason for this is that the old Scene wasn’t really updated very much: we said what we needed to say and got on with making great web sites. As a result, the search engines had no need to check us over all that often because they believed that we obviously had nothing new to say.
These days, Scene is much more a platform for information, discussion and community (and the odd pitch to build you a website at a jolly nice price). That means we have included more ways to update the site, including blogging and microblogging.
We’ve been shown the way by the masterminds behind CasinoUpdate.co.uk, a site we developed for an independent casino news organisation. The good people of CUUK set out to make their web site interesting and regular, so from the very beginning they posted news items at least TWICE a day.
After just three months, CUUK found their pages were being indexed every 20 minutes or so, with stories appearing at similar intervals. That has contributed to CUUK becoming a trusted news source with a regular following inside and outside of the gambling industry, not to mention good search engine rankings, impressive PR and a popularity among advertisers.
To be honest, I’m not sure we partners at Sceneonthe.net have the time — or the imagination — to post something original and interesting every WEEK, let alone twice a day. We’ll see.
But we do hope that we can be interesting some times. We’ll try, as often as we can.
