Scene On The Net

The hidden truth about Accessibility — Part 2

By Max Brockbank

Filed under: General
Page updated 8:36 am: March 25, 2009

In my last blog post, I talked about using accessibility standards to improve the SEO  of any web page. The theory is that because search engines like Google, Yahoo!, Windows Live and Ask are “blind”, constructing your site to work well for Buy Cialis Online those with visual impairment makes them ripe for the Search Engine Spiders too.

But we can take this a stage further; making the site even more accessible AND giving the Search Engines more content to index. Levitra venta

In fact, the use of CSS-styling to add extra content to the page which does not show unless the stylesheet is removed can drastically improve the amount of spiderable text on a web page whilst remaining within Search Engine rules about “hidden” content.

Current W3C standards include the display attribute, which includes the value none. If this style is correctly applied to an element it will not show up in a browser which uses CSS. Opinion levitra

For example, we can define a style called .accessible thus …

.accessible { display: none; }

This can be applied using SPAN tags thus …

Now you see me <span class="accessible">, now you don't!</span>

In a CSS-compliant browser such as Internet Explorer or Firefox what is seen is

Now you see me

But remove the style sheets for the page and you see

Now you see me, now you don’t!

This means that text can now be embedded in a web page which only shows up in “accessibility” mode (i.e. when the style sheets are not used).

An example of this might be the addition of explanatory text to a web page link …

<a href="/eng/support/" rel="Get help with your BlackBerry device, software or billing, and read about BlackBerry training and how to get technical support"><span class="accessible">Get help with your BlackBerry device, software or billing, and read about BlackBerry training and how to get Technical </span>Support</a>

In the browser, with a style sheet applied, this shows as …


Without a style sheet applied, this shows as …

Get help with your BlackBerry device, software or billing, and read about BlackBerry training and how to get Technical Support

This Buy serevent online Buy Viagra Professional Online Pharmacy No Prescription Needed not only makes more sense to a screen reader, it also provides more spiderable text for search engines Levitra efectos secundarios to index. Potenzmittel viagra

Tags for this post: , , , , , , , , , , , , , , , , , , , , , , , ,

How we let a customer lead the way

By Max Brockbank

Filed under: Clients,General,LinkedIn,SEO
Page updated 11:14 pm: February 10, 2009

It’s early days for the new Scene on the Net. The sad fact is that we’re not getting the level of spidering by the search engines we’d like.

The major reason for this is that the old Scene wasn’t really updated very much: we said what we needed to say and got on with making great web sites. Levitra venta As a result, the search engines had no need  to check us over all that often because they believed that we obviously had nothing new to say.

These days, Scene is much more a platform for information, discussion and community (and the odd pitch to build you a website at a jolly nice price). That means we have included more ways to update the site, including blogging and microblogging.

We’ve been shown the way Buy Orlistat Online Pharmacy No Prescription Needed by the masterminds behind, a site we developed for an independent casino news organisation. The good people of CUUK set out to make their web site interesting and regular, so from the very beginning they posted news items at least TWICE a day.

After just three months, CUUK found their pages were being indexed every 20 minutes or so, with stories appearing at similar intervals. Opinion levitra That has contributed to CUUK becoming a trusted news source with a regular following inside and outside of the gambling industry, not to mention good search engine rankings, impressive PR Potenzmittel viagra and a popularity among advertisers.

To be honest, I’m not sure we partners at Buy aldactone have the time — or the imagination — to post something original and interesting every WEEK, let alone twice Levitra efectos secundarios a day. Buy Levaquin Online We’ll see.

But we do hope that we can be interesting some times. We’ll try, as often as we can.

Tags for this post: , , , , , , , , , , , , , , , , , , , ,

« A blast from the past for SEO« A blast from the past for SEO» Google News is good news for SEO